Participating in a trade show is a crucial investment. Whether it is a tech show or an organic food fair, these events let you display your product and services to potential customers. But what if a simple, often overlooked element could boost your ROI? We are pointing towards the humble bags used for packaging and carrying your items. Bags are not just useful for carrying items; they are also a great way to promote your brand. Picking the best bags for trade shows and events can help your business stand out and leave a lasting impression on attendees. But how can companies choose the right ones?
Keeping this in mind, we have created this guide to help you choose the right one. Let’s get started.
First of All, Why Do Trade Show Bags Matter?
Trade show bags are more than just tools to carry items. They act like walking advertisements for your business. Imagine someone walking around a busy trade show carrying a bag with your logo and message on it. Everyone who sees that bag will learn a little bit about your brand. Plus, attendees who get a useful, good-quality bag are more likely to remember you.
By choosing clever promotional bags for trade shows, you can make your company look professional and reliable. Bags are a powerful marketing tool for exhibitors. They act as both a walking billboard and a lasting reminder, with repeated use driving major brand recall.
What to Think About When Choosing Trade Show Bags
Now that you know why trade show bags are important, how do you choose the right ones? Here are some simple steps to make the decision easier.
- Know Your Audience
The first step in knowing how to choose trade show bags is thinking about your audience. What kind of people will be attending the event? Are they young professionals, business owners, or students? If your audience is environmentally friendly, you might want to focus on reusable bags. If they’re tech-savvy, consider bags with spaces for laptops or gadgets.
By understanding the needs of your audience, you’re more likely to pick a bag they’ll actually use. And when attendees use your bag often, your brand gets more visibility.
- Think about Your Budget
It’s important to keep your budget in mind when choosing trade show bags for branding. While you might want to wow people with fancy bags, remember that you may need to order them in large quantities. The good thing is that there are many affordable options, which look professional and serve your purpose, to choose from.
You need to figure out how much you can spend on each bag. However, that shouldn’t break the bank. Don’t forget to count in costs for printing your logo and any special designs.
- Pick the Right Material
The material of the bag matters a lot! Some popular materials for trade show bags include cotton, polyester, and plastic. Cotton bags are a great eco-friendly option, and they feel high-quality. Polyester bags are durable and lightweight, while plastic bags are affordable and waterproof.
Make sure to pick a material that matches your company’s image. For example, a high-end business might prefer premium fabric bags, while a casual brand might go for colorful lightweight totes.
- Focus on Bag Size
Size matters when it comes to trade show bags for exhibitors. If the bag is too small, people may not find it helpful. If it’s too big, it might be awkward to carry. Choose a size that can fit common trade show items, like brochures, giveaways, or gadgets.
A good middle size works best for most standard events. It’s always a plus if the bags can fold up for easy storage.
- Add a Functional Design
The best bags for trade shows and events often have added features. Think about including extra pockets, zippers, or a comfortable strap. These small details can make your bag stand out from others at the event.
If your audience likely carries tech items, consider bags with special compartments for phones, chargers, or tablets. The more useful the bag is, the more attendees will appreciate it and use it after the event.
Branding Your Trade Show Bags
Once you’ve chosen the right bag, it’s time to think about branding. Trade show bags for branding should clearly show your company’s logo, slogan, or contact details. The design should look professional but also grab attention.
Keep your branding simple and easy to read. Bright colors or bold fonts can help catch the eye. Learn how to make the most of printable space on the bag. The key is to make sure anyone who sees the bag knows it belongs to your business.
Eco-Friendly Bags Are a Big Hit
These days, more people care about protecting the environment. Choosing eco-friendly promotional bags for trade shows reflects your company’s sustainable practices. Some options for eco-friendly bags include those made from recycled materials or organic cotton.
Not only are eco-friendly bags better for the planet, but they also make people more likely to support your business. Many attendees appreciate companies that care about the environment and will use your bag proudly.
Don’t Forget About Shipping and Timing
Planning is important when ordering trade show bags for exhibitors. It can take time to get bags designed, printed, and delivered. Be sure to order your bags early so you’re not rushing before the event.
Also, consider shipping costs if you are ordering in bulk. It’s smart to look for suppliers who offer discounts or free shipping for large orders.
Wrapping It Up
Choosing the best bags for trade shows and events doesn’t have to be hard. By thinking about your audience, budget, material, and design, you can pick a bag that boosts your brand and makes your business stand out. Whether it’s a sleek tote, a sturdy backpack, or a colorful reusable bag, the right trade show bag can be a powerful marketing tool. Keep in mind that these bags are an opportunity to leave a lasting impression on your audience, not just a collection of goods.
Take your time, plan, and make a choice that helps your business succeed. Good luck at your next event!
