While the speedy delivery of your products can please the customer, it is equally important that they receive the shipped items intact. However, protecting the items during shipping is quite challenging. Factors such as handling, environmental conditions, and temperature variations can all affect product quality until they reach the customers.

The shipping packaging should be chosen wisely.

No matter how fast shipping is, your business will surely get a bad reputation if the customer receives their ordered product damaged or spoiled.

And keep in mind that not all shipping packaging options are the same. Some are more suitable for fragile items than others while some are meant for heavy inventories.

In this blog, we will help you choose between two popular shipping packaging: poly mailer and bubble mailer.

A Quick Definition of Bubble Mailers and Poly Mailers

What are Bubble Mailers?

A bubble mailer is an envelope made of paper or plastic that is lined with bubble wrap for added protection. They are typically rectangular and come in various sizes to accommodate shipping needs.

Bubble mailers are also known as padded envelopes. These envelopes have a protective layer inside, which can be made of foam, paper, or bubble wrap. The terms “bubble mailer” and “padded envelope” are often used interchangeably.

What are Poly Mailers?

Poly mailers, also known as poly bags, are lightweight and durable envelopes made from moisture-resistant polyethylene film. These envelopes are designed to withstand various weather conditions, providing a reliable shipping option.

Poly mailers come in a range of sizes and are typically available in gray and white, although other colors can be requested. While printing options on poly bags are limited and often require large minimum order quantities, it is possible to customize them with specific designs or branding.

What Can be Packed in Poly Mailers and Bubble Mailers?

Poly Mailers are Ideal for Items Such As:

• Apparel: Dresses, shirts, and pants as poly mailers keep everything compact, dry, and safe.
• Soft Goods: Stuffed animal toys, towels, or bedding.
• Non-Fragile Items: Paper, books, magazines, and other items that need minimal cushioning.

Bubble Mailers are Ideal for Items Such As:

• Small Electronics: Bubble mailers protect expensive smartwatches and smartphones from bumps and shocks.
• Jewellery: Bubble mailers keep delicate necklaces and brilliant earrings safe and secure.
• Collectibles: Do you have an old-fashioned action figure or a rare comic book? For these artifacts, bubble mailers serve as a kind of personal protection guard.

Pros and Cons of Both

Pros of Poly Mailers

– Lightweight and Cost-Effective: Their lightweight nature means lower shipping costs, which is always welcome news for e-commerce entrepreneurs.

– Space-Saving: You can store a lot of them without taking up a lot of room because of their small profile.

– Moisture Resistance: They act as a small raincoat for your products, adding a layer of defense against the weather.

– Versatility and Availability: With various sizes available, you can find poly mailers for almost anything you’re shipping.

Cons of Poly Mailers

– Limited Cushioning: They are not suitable for fragile items that need extra protection.

– Minimal Branding Options: While you can customize them, options are limited, and large order quantities are often required.

Pros of Bubble Mailers

– Superior Protection: The bubble lining offers excellent cushioning for delicate items, reducing the risk of damage during transit.

– Versatile Sizes and Bulk Options: With a variety of sizes available, you can find a bubble mailer to fit almost any item. Buying in bulk can save money and ensure you’re prepared for high-volume sales periods.

– Aesthetics and Branding: Bubble mailers can enhance your branding strategy. The first impression of your packaging can leave a lasting impact, and the fun of popping bubble wrap is a bonus!

Cons of Bubble Mailers

– Higher Shipping Costs: They are heavier than poly mailers, which can increase shipping costs.

– Bulky Storage: The bubble lining makes them bulkier to store, which might be a concern for businesses with limited storage space.

Moisture Resistance

When it comes to moisture resistance, poly mailers have the edge. Their high-quality water-resistance polyethylene material guarantees that your belongings stay dry even in bad weather. Therefore, they are perfect for transporting garments and other things that are moisture-sensitive.

Bubble mailers, while providing excellent protection against physical damage, do not offer the same level of moisture resistance. They are better suited for items that need cushioning but are less susceptible to water damage.

So What to Choose? Poly Mailers or Bubble Mailers?

Both poly mailers and bubble mailers have their place in the e-commerce packaging world. Your choice depends on what you’re shipping and your priorities regarding cost, protection, and presentation.

– Choose Poly Mailers if you need a cost-effective, lightweight solution for non-fragile items, particularly when moisture resistance is a priority.

– Opt for Bubble Mailers when you need extra protection for delicate items, as they offer superior cushioning to prevent damage during transit.

Ultimately, understanding the strengths and weaknesses of each type of mailer can help you make the best decision for your business, ensuring your products arrive safely and your customers are satisfied.

Next time you’re packing up an order, consider your item’s needs and choose the mailer that best suits them.

Whether it’s the trusty poly mailer or the protective bubble mailer, the right packaging can make all the difference in your e-commerce success.